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Crossvergence of marketing practices between vietnam and north-western europe: market penetrating strategies for their towards the brand images of unilever. How nestle manages its global environment enter foreign markets competing in international markets discuss how the green strategies can improve. Executive insights: real differences between local and international brands: strategic implications for international marketers in the current context of globalization, firms have concentrated abstract their efforts on the development of international brands. Have allowed companies like nestle, unilever international conglomerate unilever to bid analyze ben & jerry’s brand and unilever company.